Canada Shines at Hannover Messe 2025: A Look Back Before 2026

Vancouver, BC – written April 5th, 2025 – The HANNOVER MESSE 2025 has concluded, marking a significant chapter in industrial innovation, collaboration, and economic dialogue. As the world’s leading industrial trade fair, it provided exceptional insights into the shifting landscape of manufacturing, driven by advancements in artificial intelligence (AI), automation, digitalization, and electrification. With Canada as the honoured Partner Country, the event highlighted the robust transatlantic partnerships being formed amidst global uncertainties.

Dr. Jochen Köckler, CEO of Deutsche Messe AG, emphasized the commitment to industry’s future during the event, stating, “HANNOVER MESSE 2025 was a powerful commitment to the future viability of industry in Germany and Europe.” The fair not only showcased cutting-edge technological advancements but also served as a forum for discussing policies that could foster economic resilience and growth.

Uniting approximately 127,000 visitors from 150 countries with 4,000 exhibiting companies, the fair was primarily focused on maximizing industrial efficiency through AI and automation. With over 40% of the attendees coming from international locations—including notable representation from China, the Netherlands, and Canada—conversations centred on leveraging AI to streamline operations and improve energy efficiency. Köckler noted a growing confidence among exhibitors, a vital sign for industries grappling with challenges amid changing economic landscapes.

The event also underscored the urgent need for supportive political frameworks. Advocacy for reducing regulatory hurdles and establishing coordinated European industrial policies echoed throughout the trade fair. Köckler remarked on the necessity for collaboration between politicians and industry leaders to strengthen Europe’s competitive edge in the global arena.

Industry representatives, including Dr. Gunther Kegel and Thilo Brodtmann, affirmed the importance of HANNOVER MESSE as a venue for showcasing industrial innovation. The emphasis on AI technology in manufacturing was particularly striking, with Kegel predicting that generative AI could enhance profit margins in mechanical engineering significantly.

Sustainability took centre stage in the energy sector, with hydrogen technologies leading the charge for a greener future. With over 300 companies exhibiting advancements in hydrogen and fuel cells, the fair reiterated the critical role of sustainable energy in industrial applications.

Canada made a remarkable impression at HANNOVER MESSE, presenting a strong delegation of over 500 exhibitors from diverse sectors. The focus on AI, digitalization, and renewable energies resonated deeply, showcasing Canada’s commitment to forging sustainable partnerships. Stéphane Dion, Canada’s Special Envoy to the EU, noted, “Canada’s participation was a resounding success, significantly advancing our market diversification goals.”

As attendees departed Hannover, the broader implications of HANNOVER MESSE 2025 became clear: the industrial landscape is evolving, and collaborative efforts among nations like Canada and Germany are crucial for navigating the complexities of today’s challenges. With the next iteration set for April 20-24, 2026, and Brazil as the Partner Country, expectations are high for ongoing innovation and partnerships that drive the industry forward in a rapidly changing world.