Hannover Messe 2025
March 31 - April 4
Hannover. Canada is Partner Country of HANNOVER MESSE 2025, underscoring the strong economic and political ties between “The True North” and Germany. Canada announced its Partner Country commitment in August 2022 when Canadian Prime Minister Justin Trudeau hosted German Chancellor Olaf Scholz in Canada. Canada’s starring role from 31 March to 4 April 2025 at HANNOVER MESSE will demonstrate how global partnerships will propel the world to a smarter and greener future.
Canada’s motto for HANNOVER MESSE, “The future’s here”, describes the country’s focus on creating sustainable, environmentally friendly industries. The main Canada Pavilion in Hall 2 will highlight Canada’s national science and innovation ecosystems. Additional pavilions concentrate on topics such as artificial intelligence, automation, clean technologies, hydrogen, e-mobility, and robotics. Accompanying events include the Canada Conference Stage in Hall 2, the Canada-Germany Business Summit, the Leaders’ Dialogue, the EUREKA Global Innovation Summit (GIS), and the Renewable Dialogue, as well as networking events highlighting innovation and business opportunities in Canada.
Germany is Canada’s largest trading partner within the European Union. Trade between the two nations covers a wide range of sectors, with major exports from Canada to Germany including natural resources, agricultural products, machinery, and aerospace components. On the other hand, Canada imports a significant amount of machinery, automotive products, chemicals, and high-tech equipment from Germany.
Partner Country Concept
HANNOVER MESSE not only features the latest industrial products, technologies and innovations, but also fosters international trade by connecting business leaders, politicians and investors from all over the world. Each year, the event highlights a partner country chosen based on factors like economic growth, a strong or emerging manufacturing sector, and commitment to sustainability. At HANNOVER MESSE, the partner country presents its technological strengths, research projects and investment opportunities to a global audience. Recent partner countries include Norway (2024), Indonesia (2023), Portugal (2022), Sweden (2019), Mexico (2018), Poland (2017), and the United States (2016).
HANNOVER MESSE
HANNOVER MESSE is the world’s leading trade fair for industry. Under the lead theme of “Industrial Transformation”, approximately 5,000 exhibiting companies from the mechanical engineering, electrical and digital industry as well as the energy sector come together to present solutions for the production and energy supply of today and tomorrow. The main exhibition areas in 2025 are Smart Manufacturing, Digital Ecosystems, Energy for Industry, Compressed Air & Vacuum Technology, Engineered Parts & Solutions, Future Hub, and International Trade & Investment. A conference program with roughly 1,600 speakers complements the program. The next edition runs in Hannover from 31 March to 4 April 2025. Canada is Partner Country.
